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| Credit- Crooked.stick.co.uk |
Its official Sony Tablet S is
set to shed some extra flab from existing $499 price
tag. The company happily announced $100 price
reduction to make tablet survive, at least for few more months. Last week,
Blackberry India, too announced, mouth watering price reduction on PlayBook range of tablets. After reading first
two lines, your mind must be bombarded with hell number of confusing questions.
One must be why I used the term price reduction. I mean, PS VITA is yet to
land in states and Europe. But, what we learnt from PS VITA’s Japanese horrific
reception is that gamers are reluctant to pay even $250 for quad –core powered hand held
console.
Sony might be in terrible position around
the world. From T.V business to smart phone tally, they are losing every inch
in almost all categories. But their Network division (includes PlayStation
devices) is gathering handsome number in terms of sales and profits. Except
America, where Xbox 360 is far ahead than PS3, otherwise, Sony’s consoles are
doing pretty well. Last year, PS VITA officially made available to eager
Japanese consumers. The week long carnival and various other events marked the
arrival of PS VITA. The expectation was
high from the beginning, at least in Japan. But sadly, the system sold 321, 407 units in
its first two days. Then, the drought continues with 72 K units in its
second week of sales. Looks like, hand held consoles are thing of past in
latest Smart phone world. Surprising, its nearest competitor 3DS sold more in
number than Vita’s 72 K number.
@Sony Learning from 3DS launch experience
If you recall, 3DS also had some terrible
launch time. Some blame its lack luster gamer titles other blamed its 3DS display.
But soon, Nintendo announced hefty price cuts to make 3DS
an irresistible deal. Now, its $169 price tag invites all gamers to
join 3DS party. With huge number of tempting titles, this console too saw ups
and down. Remember, 3DS is successor to celebrated DS range of console. Its
predecessor got coveted title of best selling hand held console of all time.
Then, why people were afraid to buy 3DS in the beginning. Obviously, any gamer
would like to have more and more options. Companies can take advantage of
multimedia features or so called 3D features built into gaming devices to
marketing their products. But in reality, without respectable titles any gaming
console is incomplete. You better start winding up your gaming ambitions.
Though, it’s too early to predict PS
Vita’s future. I know, Sony strategies will be completely different in handing
Japanese debacle. They need to do something extra ordinary to make Vita on
survival mode. Adding more and more god titles, as fast as possible is one
option. Another, option could be price reduction and its make some sense
too.
