@Sony When wrong price spoils New Year Eve

Credit- Crooked.stick.co.uk

Its official Sony Tablet S is set to shed some extra flab from existing $499 price tag. The company happily announced $100 price reduction to make tablet survive, at least for few more months. Last week, Blackberry India, too announced, mouth watering price reduction on PlayBook range of tablets. After reading first two lines, your mind must be bombarded with hell number of confusing questions. One must be why I used the term price reduction. I mean, PS VITA is yet to land in states and Europe. But, what we learnt from PS VITA’s Japanese horrific reception is that gamers are reluctant to pay even $250 for quad –core powered hand held console.

Sony might be in terrible position around the world. From T.V business to smart phone tally, they are losing every inch in almost all categories. But their Network division (includes PlayStation devices) is gathering handsome number in terms of sales and profits. Except America, where Xbox 360 is far ahead than PS3, otherwise, Sony’s consoles are doing pretty well. Last year, PS VITA officially made available to eager Japanese consumers. The week long carnival and various other events marked the arrival of PS VITA. The expectation was high from the beginning, at least in Japan. But sadly, the system sold 321, 407 units in its first two days. Then, the drought continues with 72 K units in its second week of sales. Looks like, hand held consoles are thing of past in latest Smart phone world. Surprising, its nearest competitor 3DS sold more in number than Vita’s 72 K number.

@Sony Learning from 3DS launch experience

If you recall, 3DS also had some terrible launch time. Some blame its lack luster gamer titles other blamed its 3DS display. But soon, Nintendo announced hefty price cuts to make 3DS an irresistible deal. Now, its $169 price tag invites all gamers to join 3DS party. With huge number of tempting titles, this console too saw ups and down. Remember, 3DS is successor to celebrated DS range of console. Its predecessor got coveted title of best selling hand held console of all time. Then, why people were afraid to buy 3DS in the beginning. Obviously, any gamer would like to have more and more options. Companies can take advantage of multimedia features or so called 3D features built into gaming devices to marketing their products. But in reality, without respectable titles any gaming console is incomplete. You better start winding up your gaming ambitions.

Though, it’s too early to predict PS Vita’s future. I know, Sony strategies will be completely different in handing Japanese debacle. They need to do something extra ordinary to make Vita on survival mode. Adding more and more god titles, as fast as possible is one option. Another, option could be price reduction and its make some sense too.