After All , Audience Matters- Market your Styles

Only for Adults!!!

Looks like, John Koller is leaving no stone unturned to make Vita launch a successful one. Let’s forget about Japan for a moment, kindly concentrate in your territory; Americas and Canada. If you guys are willing to shell $349.99(America) on PS Vita 3G + Wi-Fi model, a limited edition case, 4GB PS Vita Memory Card, and LittleDeviants game, than luck is on your side. And for Canadians, $299.99 pack contains PS Vita Wi-Fi model, a limited edition case, 4GB PS Vita Memory Card, and Little Deviants game. This exclusive pack could be yours, if you pre- order it early. PS Vita is slated to launch on February 22^nd, 2012, through out Americas & Canada. The above mentioned limited edition pack will be delivered to you on Feb 15^th, 2012

Sony has learnt from its past mistakes. In comparison to Microsoft, a leader at the moment, Sony is doing every bit to promote its latest wonders. From Uncharted games to PS Vita, the company has made sure to target its dedicated audiences. This is far better approach rather than to go masses.  Many people says to me, how high price of a product leads to its downfall. It’s very difficult to comment. If companies target a section of population with their products and than go masses by lowering the prices; intelligent move, I would say. Here, I would like to mention a classic case of Apple Inc. They always introduced their products at much higher price, targets a set of people and  end result was like this “Apple Fan Boys” created . Now, the market is ruled by Apple Inc. Say for Instance, Mac Book Air, tad expensive in the beginning, now a chart topper every where in the world. What they have done?  Firstly, seduced “target” audiences with their killer products than slowly and gradually lower the price by going viral.

BIG BOSS

But for all that, you need a killer product, than only one can think of Apple Inc. In case of Xbox 360, things are completely different. Sony has slashed the price of PlayStation 3 by 15%, still Xbox is doing well, each month. With no price cuts this year, Microsoft is one happy guy.

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Wii U: No frills attached!

Since its announcement, Nintendo shares got tumbled at Tokyo stock Exchange by almost 10%. Analyst believes that Wii U has a confusing mix of hardcore & casual appeal, which might became a problem for Kyoto based company. Personally, I am not found of Nintendo Consoles from the beginning. But that doesn’t mean, I ignore Nintendo consoles just because they don’t appeal to my soul. At this year E3 gaming conference, I was hoping to sea a change in Nintendo’s strategies. The company is doing pathetically bad in both handheld as well home console fronts. Now, they have already announced Wii U for the consumers, the battle for the next –generation console gaming has begin. I don’t know whether this generation will be the last hope for the bleeding gaming industry, but it could turn out to be game changer if players such as Apple don’t poke their nose. Anyways, as a gamer whether we buy Sony or Nintendo or Apple for instance, a unique experience is must for every gamer . The Wii U is just a days old in our gaming lives, it certainly a step forward for some but as a gamer, why would I go for controller based gaming , when the whole world is shunning that controller at the moment. I appreciate, Nintendo’s courageous efforts to step ahead of so called closed “Casual centric world “ but  why they want to participate in mouse – cat race as Microsoft & Sony already being into hurting each other profits. Apple’s strategy is simple, clear & loud too, making indirect way into gaming circles plus making huge profits. Their flagship post- pc product, ipad can handle console- type gaming with ease that too in 1080p resolution. If Nintendo thinks that only Wii U is capable of doing criss-cross gaming, than they are completely wrong. Sony has some big plans to focus on PlayStation 3 / PS vita connectivity. On the other hand, OnLive , the cloud based gaming platform can be used on any tablet machine and if connected with TV your home –console is ready almost. Don’t underestimate Apple’s ipad too, if you own an Apple TV (costs $99) make ipad run like a console. So, I believe that If Nintendo thinks that their Wii U is future proof, than they must have a look at the following options mentioned in our article. Imagine Call of Duty in Wii U, I can’t imagine a better platform than Xbox 360 that too with controllers. We are not aware about Wii Us processing power. Looks like, they want to keep the secret intact. I am sure it definitely surpasses that of original Wii. My question to Nintendo is how Wii U is a next –generation console just on the basis of WiiPad (Wii U tablet). I agree, Wii U Tablet cum remote is unique though cumbersome to handle (that’s my view on Wii U remote control) that doesn’t make Wii U a next –generation of consoles. In my opinion, Kinect makes Xbox 360 future ready for another 4-5 years. Are we moving forward with Wii U? With Wii U slated to release in late 2012, both Sony & Microsoft might have a change to unveil a touch based controller in near months. Recently, we got to know that Microsoft set to launch their own version ipad as early as December & Sony already announced S1, S2 tablets, they might integrate them with Xbox 360 / PS3 respectively. 


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EB games to host Australia’s biggest gaming Party

EB games, Australia’s largest Gaming retailer has announced their annual gaming expo. The event is set to take place at the Gold Coast Convention & Entertainment centre (GCCEC) Queensland & gamers can buy tickets from EB gaming stores & via online. Major developers such as EA & Ubisoft have confirmed their presence, but expect biggies like Sony, Nintendo & Microsoft too taking part in the Expo. One of the best features that truly make these gaming events epic is that gamers can play all the upcoming games playable for the very 1^st time. You never know, Nintendo might show ‘Project Café’ in a playable condition( just guessing ) . To know more about EB games Expo visit http://www.ebexpo.com.au/.

Will Microsoft going to unveil the skeletonized version of Xbox “720”

Imagine, you have been cordially invited by Microsoft to experience “A new way to game” at this years E3 gaming conference. Any hardcore gamer like us will be on 11^th sky, if they got invited by Microsoft people. Now come back to ground, and be practical for few minutes. There are many questions striking my mind at the moment. Is it the right time for Microsoft to unveil rumored Xbox “720”, possibly the next iteration to mega successful Xbox 360? Do we really need a new console? We just got Kinect?  They said Xbox 360 will be live for another 5 years, but suddenly Xbox “720”? I agree, Nintendo desperately needs a new console, to revive its fortunes. Lately, Wii has done terribly nothing to boost up Nintendo’s fortune. Which bug has bitten Microsoft to unveil Xbox “720” if we go by recent reports circulating gaming circles? As far as I know, Kinect proved rocking for Xbox division. Last month company announced that, their Entertainment division which includes Xbox rose healthy 60%. On the other hand, Electronics Arts (EA) has got their hands of the prototype of next generation Xbox 360, but later denied. It’s very common to hear such news just before E3 gaming conference. The competition is cut throat in this segment. What do you think, is it a clash between hardcore & casual gamers?  With “Project Café”, Nintendo wants to capture irresistible Hardcore gaming community. On the other hand, Microsoft used Kinect to lure casual gamers. This battle will definitely turns more violent with the NEXT GENERATION of home consoles. We are not expecting “Explosive” news from Sony. For them, E3 is the perfect medium to seek out differences with gamers. And I don’t think so they even consider PlayStation 4 in near future. They need to have a strong security triangle, so that gamers feel secure while using their services. But we cannot deny “Price Cuts”, both Microsoft & Sony will definitely going to answer in a non sensible way. 

Wii 3D - Reality or Gimmick

They recently launched their much hyped glass –free handheld console 3DS across major markets.  The Kyoto based company didn’t announce any specific numbers for European territories, but we heard that numbers from UK are not encouraging, may be due to clash with ipad 2 launch. 3DS chapter is over, now get back to Wii; the original money spinner for Nintendo (Yeah! it’s proven). According to Hideki Konno,  the head of the 3DS project said in an interview given to CNN, Nintendo wasn't interested in big-screen 3D until it glasses-free 3D TVs became the norm. What does that mean? We assume that the company is ready with prototype, but waiting for the right time to unveil Wii 3D. With E3, the annual gaming conference approaching fast, the news of Wii makeover is getting stronger than ever. The maker of Super Mario Brothers is feeling pressure from Microsoft & Sony from the past months. Sales for the Wii are down 45% down from the last year. Analyst predicts more downturn for Wii as the console looks bleak in comparison with PS3 & Xbox 360. Earlier Nintendo was the only console, who used to offers motion gaming; but now both Microsoft & Sony offers motion controllers in the form of Kinect & PlayStation Move.

Will Nintendo  announce Wiis successor in coming Days?

 Nintendo is a smart company; they know where they lack & how to repair their damage. They might not launch Wii 3D this year, but they are going to launch Wii HD. If they want to remain ahead in home console race, they need to act faster. Now, most of the world has moved from CRT TVs to LED one. And, why would any one like to see 480p resolution in 2011? Both PS3 & Xbox 360 cost $ 100 more than Wii. Why I am not sure about Wii 3D. One of the reasons is PS3s unsuccessful strategy to tap gamers. 3D technology is still new, common people are not familiar with the technology. Further more, there are many disadvantages associated with 3D technology @ present like health issues, costs of owning 3D TVs etc. "Wait-And-See" strategy is best suited in Nintendo’s case. Its not that they don’t want to use 3D technology, they are the 1^st one in the industry, who have come up with glass-free 3D tech. 3D has a momentum to become the next big thing in entertainment industry. All, we need is industry support to popularize 3D TECH in a big way. 

We declare “ZUNE” as dead

“ZUNE” is dead……….

“KIN” is dead …………

“ZUNE” is dead……….

“KIN” is dead…………

Finally, the day has arrived, when the company announced that they would no longer be supporting their fab music player known as “ZUNE”. Sadly, the player was good, actually better than iPod, but it never steamed out mp3 player market.

When company realizes that they failed to challenge ipod’s dominant market. They slowly shifted from hardware & suddenly jumped into software wagon by announcing integration with Xbox 360, Kin & Windows Phone 7.

There are multiple reasons for zunes failure:

·        Non- Compatibility with Apple’s  itunes

·        Limited availability of zune player(only in USA& Canada)

·        It never matched ipod’s coolness

·        Pricing

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Kinect proved Rockking for Microsoft

Credit- Microsoft

Microsoft claimed that its motion controller sensor, Kinect is one of the fastest selling gadgets of all time. The company shifted magical 10 million units to retailers. The Guinness Book of World Records has certified that Microsoft‘s Kinect is the fastest-selling consumer-electronics device, beating i family from Apple & not to forget Nintendo's money making Wii.

What makes Kinect so popular?

·        Microsoft’s heaving spending on Kinect sensor

·        PlayStation Move  failed to entice gamers around the world

·        Wii  flagging sales in recent months

·        Microsoft’s right strategy to tap casual/New gamers

·        All thanks to America , considered one of the biggest territory for Xbox brand

JAPAN MAIL

Credit- SONY JAPAN 

It's seems that Japan is in love with Playstation family. According to Famitsu, the Japanese magazine recently came to the conclusion that PS3 had the best games in 2010.The magazine included 516 best rated games of 2010; Sony took the 1^st position in home consoles race i.e. 77 of 103 titles (75%) that rated silver or better. Compare that to Xbox 360, which only saw 65 of 97(67%) and the Wii, who had 27 of 43 (63%) rate silver or better. In handheld front Nintendo DS pimps PSP with 8 of 117 titles rated ‘silver’ or better. The PSP by contrast only had 56 of its 130. But these figures doesn't reflect Industry numbers, it’s an individual research done by Japanese magazine Famitsu. If we go by sales no, than PSP had a best year, at least in Japan. All credit goes to Monster Hunter series for making PSP the undisputed King in the land of rising Sun.

Credit- Microsoft 

 The only console which never takes Japan by storm is Microsoft’s Xbox 360. Is there any rivalry between Microsoft & Japanese people?  We believe that it’s a part of their culture. Japanese usually buy MADE IN JAPAN products, so it applies with Xbox 360 as well. Please exclude APPLE in this discussion. The company sold millions of its i range of products in Japan alone.

  

Credit- Nintendo JAPAN

Now, We turn our attention to world’s largest manufacturer of gaming consoles i.e. Nintendo. The company had a rough year through out 2010 not only in Japan but also across all leading gaming markets. After roaring for 4 years, Wii crashed miserably in 2010. For the 1^st time in Nintendo’s history their profits drops in 6 years. All blame to rise of PS3 & Xbox 360, as both launched their motion controller attachments in late last year. Nintendo DS, planets most popular handheld console suffered the most. Now, the company is pinning their hope on 3DS. The company will launch its glass free 3D marvel on February 26^th in Japan.