Tuesday, March 15, 2011

We declare “ZUNE” as dead




“ZUNE” is dead……….
“KIN” is dead …………
“ZUNE” is dead……….
“KIN” is dead…………

Finally, the day has arrived, when the company announced that they would no longer be supporting their fab music player known as “ZUNE”. Sadly, the player was good, actually better than iPod, but it never steamed out mp3 player market.

When company realizes that they failed to challenge ipod’s dominant market. They slowly shifted from hardware & suddenly jumped into software wagon by announcing integration with Xbox 360, Kin & Windows Phone 7.

There are multiple reasons for zunes failure:
·        Non- Compatibility with Apple’s  itunes
·        Limited availability of zune player(only in USA& Canada)
·        It never matched ipod’s coolness
·        Pricing

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