Kinect proved Rockking for Microsoft

Credit- Microsoft

Microsoft claimed that its motion controller sensor, Kinect is one of the fastest selling gadgets of all time. The company shifted magical 10 million units to retailers. The Guinness Book of World Records has certified that Microsoft‘s Kinect is the fastest-selling consumer-electronics device, beating i family from Apple & not to forget Nintendo's money making Wii.

What makes Kinect so popular?

·        Microsoft’s heaving spending on Kinect sensor

·        PlayStation Move  failed to entice gamers around the world

·        Wii  flagging sales in recent months

·        Microsoft’s right strategy to tap casual/New gamers

·        All thanks to America , considered one of the biggest territory for Xbox brand

Move vs Kinect - The Battle Continues

In the ongoing Gamers Development Conference (GDC), Sony strategically announced a new application called Move.Me for the new developers. Basically, Sony wants developers to make unimaginative & creatively driven technology in the fields of health, education etc. By this move, the company wants to expand the reach of playstaion move beyond gaming. Last month, Microsoft announced that they will be introducing Kinect to the new consumers beyond proud Xbox 360 owners. We usually hear from both Sony & Microsoft that the seventh generation of gaming which includes home consoles like PS3 & Xbox 360 will be longer than expected. So, are these companies trying to make their consoles life little longer?  Recently, we got to hear, that Sony has scrapped the development of PS4 because of lack of funds. On the other hand Microsoft spends approximately 500 million dollars to promote Kinect. Both the companies are trying their best to popularize their respective motion weapons .Consoles(hardware) sales in the recent months has shown no improvement despite launching redesigned consoles. At this point of time ,opening up their technologies does make sense.