Wednesday, December 28, 2011

An iTV can change your life , really ?



When we talk about T.Vs, one thing that cannot be denied is the lack of brain embedded in a television .Though, we have moved from boxed T.Vs to latest smart ones. But, each time, we need to have a source (DVRs, gaming consoles & Set- Up-Boxes) to make T.V functional. In simple language, we can say that a modern television wants your attention to make things going.  It’s true to say that, a T.V works best, when you own his mind. If you want to play latest high definition games, you need a super rich gaming console or for watching latest season of 30 Rocks; set –up – box can make your life going. Lately, there has been a sea change in the technologies used in manufacturing a television set. The process started with hard disk based televisions ( I guess, LG was the one , who initiated the process), than super thin T.V start appearing followed by LED, 3D & Smart T.Vs. Don’t forget to include Google T.Vs .

 Till now, various technologies came to make television sets, a must have part of our daily life. In 2011, you have seen the magic of OnLive service, Sony’s forgettable internet T.Vs & Samsung’s Smart T.Vs. Now imagine, you are playing latest console quality game on your T.V without taking help from your beloved consoles. Time has come, when your television can think and deliver undiluted entertainment activities without remote control. He’s the Boss, He’s the creator, and all you need his attention. Recently, from all directions, one can smell something cooking in Apple’s kitchen.  The company might unveil next generation T.V sets in the first half of 2012. After magical iPADs, intelligent T.Vs was Steve Jobs last unfulfilled delayed project. On the other side, Sony wants to revive dwindling Bravia brand by launching its own range of Smart T.Vs. 

What to expect ? The fate of intelligent T.Vs will be decided by the innovative use of design & brain. If we go by Apple’s past track record, than iOS will power future T.Vs, for sure. The company might use its own ecosystem. Remember, I was talking about brain in the very beginning, so future T.Vs from leading manufacturers will take advantage of recent Smart Phone success. As Android is gaining momentum in mobile ecosystem, Sony might end up using android operating system. Reason? Their marriage with Google started with Sony Ericssion followed by Google T.V and Tablet S.

So, we would like to conclude by saying that many new technologies come and fade away. From ugly box to slim trip one, this piece of technology always attracted retailers, consumers, advertisers & creative lookers. The future rather belongs to all in one device , so bye - bye to next generation consoles. All I want is a full -fledged monster T.V. 

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