It’s Sony vs. Microsoft

Sony is riding high on the global shipments of PS3 beating Microsoft’s Xbox 360. According to an independent research, PS3 is way above Xbox 360. Sony was always a big in Europe & rest of the world. But its Seductress ,PS3 never overshadowed Xbox 360 in USA. . We are not saying that PS3 was a flop in states. PlayStation as a brand had pretty good run in United States of America, World’s largest gaming markets. On the other hand, Xbox 360 never got attention in Japanese market. I don’t know, why Microsoft is shy to announce that Xbox 360 failed to entice Japanese gamers. Europe, World’s second largest gaming market loves PlayStation over Xbox. In France, PS3 outsold Xbox 360 by 0.7 million units. Other big markets like UK for instance appreciate PlayStation over Xbox. If we go by recently released data, Sony's console is favorite among European audience, with 14.7 million units to the Xbox 360's 13.7 million units. We know that sales of PlayStation Move are not that great, if we compare with Kinect, but still sales are coming from Europe & Asia.

Xbox, brand owned by Microsoft lacks the Aspirational value among large number people. If we compare Xbox’s & PlayStation history, we get to know that, Xbox is not a successful brand in comparison with PlayStation. Prior to Xbox 360, the original Xbox failed miserably not only in its Home land (USA) but also in major gaming territories. Thankfully Xbox 360 saved company’s dwindling image in console business. Xbox 360 is a great console, best known for its first-person shooting games like Halo, Call of Duty etc. Its Xbox Live service is far far better than PlayStation Store. Although, Xbox 360 wins in games, power, performance, but it lacks in hardware, this is where PS3 wins. Lack of Blu-Ray player in Xbox 360 might be a big reason of now disowning this console. Another possible reason is” Lack of Awareness “among Asian & European users. Countries like India for e.g., where gaming culture is not high that of USA & Europe. There PlayStation is a king because of its Marketing & Advertising techniques thanks to SCEE.

Kinect has charged Xbox 360 performance in many parts of world. But is it enough for Microsoft’s to make Xbox, a household name like PlayStation. On the other hand, Sony the owner of proud PlayStation brand needs to focus on its online services like PlayStation Store & PlayStation Home (Remember?). A console without games is like a “BRICK”. It’s true, PS3 is a dream console for most of the developers & publishers, but for that quality games should be released in due time. Of late, Sony has got the right signal from gaming community that if they want to succeed, they have to release games. Now the company has launched Quality titles like Killzone 3(3D capable), Little Big Planet 2 & many more to follow like infamous 2, Uncharted 3 among other.

Who will win this deadly battle?  Send us your opinions via Twitter & Facebook